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Privacy Policy Compliance for 10DLC
Why is a compliant Privacy Policy required?
Last Updated: February 1st, 2024
If you are a sole proprietor, you can skip this requirement, as it does not apply to your business type.
Not having a compliant Privacy Policy when required for 10DLC means you will not be approved for 10DLC compliance, which ultimately prevents you from sending texts (A2P - application to text) to your audience. This is an industry-wide requirement, not specific to Alive5.
3 key requirements
- Your web site or social media profile
must have a Privacy Policy:
- a dedicated,
separate privacy policy
page, such as
https://www.alive5.com/privacy-policy.
- OR, display privacy policy
language at the
footer of your web site's home page.
- OR, If your brand does not utilize a web site, but a
social media profile, your Privacy Policy can be referenced as shown here as an example:
https://www.facebook.com/wearealive5/about_privacy_and_legal_info (Privacy Policy is hosted via a web page or public file such as Google Doc). NOTE: if you have a web site already, you cannot use social media profile for 10DLC registration.
- You are
not sharing customer's mobile phone numbers with
third parties for the purpose of
marketing.
- If a business
shares or
sells information, the Privacy Policy must specify the reasons. A few examples might include:
- If the business is sold or merged
- compliance with legal requirements of the business
- If the business has payment processing or other business operational responsibilities
How do I fix It?
A Privacy Policy
could become compliant if a statement similar to the following is added:
“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
additionally, if you are capturing phone numbers in an online contact form on your web site, include this paragraph:
"OPT IN CONSENT: By submitting your phone number, you are authorizing to send you text messages and notifications. Message/data rates apply. Reply STOP to unsubscribe to a message sent from us."
NOTE: The suggestions in this article are based on past successful Privacy Policy approvals and does not guarantee success, as the review process is on a case-by-case basis. The suggestions are based off our own experience working with 10DLC compliance.
Alive5 is also not responsible or liable for any issues arising from the use of the above content. Please consult your legal counsel for the best recommendations.
Additional information and guidance
The CTIA Messaging Principles and Best Practices provide general guidance in Section 5.2.1 on what is necessary for a good Privacy Policy:

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