Why is a compliant Privacy Policy required?

By collaborating with our SMS vendors and partners, we've created these guidelines to assist you in completing the 10DLC compliance process in the most efficient way possible. To avoid delays, be prepared to take on the necessary tasks such as contacting your web developer or legal team. Related: 10DLC and What it Means for Business SMS/Texting 1. Matching EIN and Legal Business Name An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity. This allows The Campaign Registry to verify the identity of your organization (Brand), which is a requirement for any Campaign to be registered on 10DLC. It is crucial that the "EIN" matches the "Legal Business Name" (above) of the Brand you are registering for it to be correctly verified. TIP: Refer to IRS forms (W2, SS-4) for correct EIN and Legal Business Name. 2. Valid Web/Online Presence Your organization must have a valid web presence in order to use A2P SMS services. If you do not have a business website, a social media profile (Facebook Page or LinkedIn profile) may be used instead. The social media profile should indicate an operational business (active followers and engagement). Some examples of failed approvals: Website is not functional or is not secure (no HTTPS). Website contains malware. Website does not represent the registered business. Social media profile does not represent the registered business. Website Alternative: Social Media Profile If your Brand only has an established online presence, such as a Facebook, Instagram, or LinkedIn page, instead of a website, you can still get approved. Here are some tips for each Facebook and Instagram pages – these should be professional accounts (not personal) where the Brand is clearly identified. It’s best if the email address and phone number shown on the page also match what you used in the 10DLC registration details. LinkedIn page – This also needs to be a company listing, not a personal profile (that will be rejected). The email address and phone number should match the 10DLC registration details, and the ‘About’ section should have Privacy Policy and Opt-in language disclaimers. Don’t use LinkedIn for Sole Proprietors. We strongly advise you to use an established website, Facebook, or Instagram page over a LinkedIn company page. In summary (if you use social profiles for web presence): Use company listing type of profile pages, not personal. Must have Privacy Policy and Opt-In Language disclaimers. These can be in About sections or pinned posts. See example: https://www.facebook.com/wearealive5/about_privacy_and_legal_info 3. Opt In Language If you utilize a contact form where you are capturing any phone numbers, opt in language must visible to the user when completing the form. Example verbiage which may be used: "By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message from {your Business Name (DBA) here}. Message frequency may vary. Message & data rates may apply. Reply STOP to opt-out of further messaging. Reply HELP for more information. See our Privacy Policy {your Privacy Policy URL here}" Be sure to replace the contents {your Business Name (DBA) here} and {your Privacy Policy URL here} with your actual business details.

11/8/2023 Update Toll free numbers (TFNs) require full vetting and verification before texting capability can be enabled. Previously, texting capability was available right after port without full verification (with limits). Vetting process is done by Twilio/Zipwhip which takes on average 4 weeks (reduced from previous 6-8 weeks). 10/6/2023 Updates Update 1: A compliant privacy policy is now required for any type of business, except SOLE PROPRIETORS. Update 2: For "Provisional Compliance", throughput is no longer limited to 2k per day. Throughput limits are now 25 messages per minute (a message consisting of 160 characters or less). For example, if you want to send a Broadcast to 5000 contacts, it should take about 3.3 hours. Update 3: 10DLC approval ETA has now increased from 2 weeks to 4-6 weeks for each review and approval. With Alive5, we have a solution which allows you to start texting within 24-72 hours (assuming your website, opt-in language, and privacy policy is compliant). 8/1/2023 Updates On September 1st, 2023, mobile carriers will be blocking all unregistered A2P (application to peer) 10DLC (10-digit long code) SMS phone numbers from sending texts. The 10DLC compliance process has undergone major changes in the recent months. Previously, the application process was quick and automated, while in March 2023 the governing authorities shifted to a "human review" process for every single 10DLC application along with much more stringent requirements. This has resulted in an extreme backlog of pending 10DLC applications, and many businesses waiting months to get SMS texting. Alive5's proprietary 10DLC application and fast-track verification process can have you "Provisional Compliance" in a matter of days, not weeks. Related: The 4 Key Requirements for 10DLC Compliance

Goals and Objectives Now that you have live chat configured for your Alive5 account, it's time to optimize and measure everything in efforts to create the best Visitor experience based on your current team resources. We'll cover: How to measure the performance of your live chat agents through various reports (Performance, Conversations, Agent Activity) Configure live chat settings for your organization's call center set up (Max Chat, Ring Mode, Chat Timeout). Measure performance KPIs (key performance indicators) of your team to see where you can improve. Predict future trends for staffing team members for optimum effectiveness.

This new generation of prospective scholars grew up in a very different way from how those running academic administration did. Alive5 SMS explains why SMS is a necessary component and how to keep classrooms full and campus enrollment high.

SMS is faster becoming the preferred method for businesses and customers to communicate marketing promotions, conduct sales consultations and resolve customer complaints but for newcomers, the landscape can be daunting. Here’s a list of SMS best practices to ensure your SMS strategy is as effective as possible.

SMS text messaging is quickly becoming a major player in the marketing world, with the potential to surpass email as the go-to method for driving sales and creating revenue for businesses. While email has long been a champion in the marketing field, SMS text messaging offers unique advantages that make it a strong contender for the top spot.

Conversational marketing is an emerging framework that focuses on creating personalized, one-to-one interactions with customers through mobile-first chats. This approach prioritizes the wants and needs of the consumer, meeting them where they are in a convenient and desirable way. With the rise of digital outreach strategies, conversational marketing is becoming increasingly important in creating effective customer engagement. Effective customer engagement is crucial for businesses as it drives conversions, strengthens customer relationships, enhances brand awareness, and creates a host of other benefits. Conversational marketing embraces tools and solutions that allow enterprises to prioritize one-to-one, back and forth customer conversations through brief, snappy messages on lightweight platforms like SMS and in-app chat. This approach to marketing is on the rise as it is proven to produce effective customer engagement. Customers who are fully engaged represent a 23% higher share in profitability, revenue, and relationship growth. Businesses that use conversational marketing can meet the needs of customers by connecting with them at a direct level, providing immediate responses and showing empathy and concern. Conversational marketing also unlocks advanced personalization as it requires a personalized approach to engagement where businesses develop rich customer personas and maintain a comprehensive record of all communications. By treating customers as individuals, businesses can meet their needs and expectations, leading to increased customer loyalty and satisfaction. Allow Alive5 to show you how its unparalleled mix of SMS broadcasts, one to one replies and automation can give your business a potent tool for conversational marketing strategies.

The rise of the mobile first world has fundamentally changed the way fans approach watching games, checking scores, following their favorite play and now, buying tickets to the big game.