Tyson Group Announces Strategic Partnership with Alive5.ai to Transform Sales Engagement in Sports & Entertainment

Tyson Group, a sales training and consulting firm, has partnered with Alive5 to help sports and entertainment organizations grow revenue. The partnership combines Tyson’s sales training with Alive5’s AI chat, SMS and CRM-integrated fan engagement.

The release highlights an NCAA campaign in which Alive5 SMS outreach generated 824 fan interactions in 30 seconds, with more than 35% of participants expressing interest in tickets. Tyson will introduce Alive5 to its network of professional and college sports clients.