Looking for a ZipWhip replacement? Learn more

10DLC and What it Means for Business SMS/Texting

Dustin Yu • Aug 21, 2023

11/8/2023 Update

  • Toll free numbers (TFNs) require full vetting and verification before texting capability can be enabled. Previously, texting capability was available right after port without full verification (with limits). Vetting process is done by Twilio/Zipwhip which takes on average 4 weeks (reduced from previous 6-8 weeks).


10/6/2023 Updates

  • Update 1: A compliant privacy policy is now required for any type of business, except SOLE PROPRIETORS.
  • Update 2: For "Provisional Compliance", throughput is no longer limited to 2k per day. Throughput limits are now 25 messages per minute (a message consisting of 160 characters or less). For example, if you want to send a Broadcast to 5000 contacts, it should take about 3.3 hours.
  • Update 3: 10DLC approval ETA has now increased from 2 weeks to 4-6 weeks for each review and approval. With Alive5, we have a solution which allows you to start texting within 24-72 hours (assuming your website, opt-in language, and privacy policy is compliant).


8/1/2023 Updates

  • On September 1st, 2023, mobile carriers will be blocking all unregistered A2P (application to peer) 10DLC (10-digit long code) SMS phone numbers from sending texts.


The 10DLC compliance process has undergone major changes in the recent months. Previously, the application process was quick and automated, while in March 2023 the governing authorities shifted to a "human review" process for every single 10DLC application along with much more stringent requirements. This has resulted in an extreme backlog of pending 10DLC applications, and many businesses waiting months to get SMS texting.


Alive5's proprietary 10DLC application and fast-track verification process can have you "Provisional Compliance" in a matter of days, not weeks.


Related: The 4 Key Requirements for 10DLC Compliance



What is 10DLC?

10DLC, or 10-digit long code, is a channel created by mobile carriers for business-to-consumer (A2P) messaging over local landline phone numbers. There’s a good chance you’ve already been using one of these numbers for business texting, but until recently, they were only intended for person-to-person (P2P) SMS traffic between family and friends.


Because texting over local landline phone numbers has grown increasingly popular over the past few years, along with recent upticks in fraud, phishing and spam texts, U.S. carriers want to make sure it stays that way  - a channel customers can trust, that’s free of spam and unsolicited communications. 


To accomplish that goal, carriers have together adopted a set of standards and registration processes for 10DLC numbers to better understand who is using 10DLC for A2P and what they’re sending across the network. 

10DLC Compliance Process with Alive5

To ensure the best texting experience and deliverability for your business and your customers, 10DLC registration is included with your Alive5 service.


Here's the 5 basic phases:


  1. Complete 10DLC Form & Verify Phone Numbers - this is a web form we send your organization which asks for your contact information, business address, EIN and legal business name, and website presence. Additionally, you will be able to verify your existing office phone lines for SMS enablement. Refer to this article which details the 4 Key Requirements for 10DLC Compliance.

    estimated time: 10 minutes


  2. Alive5 Team Review - your application is reviewed within 24 hours and changes needed to your EIN, website, contact form, or privacy policy will be indicated. This "preliminary" review done by Alive5 is to prepare you for the final review with the DCA which may take 4 weeks or more for each round of revisions.

    estimated time: 24-72 hours

    2a.
    Corrections needed - Once the changes are made from your side, resubmit your application for another round of reviews.

    estimations based on your time and resources

  3. Provisional Compliance - You will be able to send and receive texts with restrictions (25 messages per minute, and possible MMS attachment/URL/link filtering). Provisional Compliance is unique to Alive5 most providers do not allow you to start texting until your 10DLC compliance is fully reviewed and approved. To start texting during Provisional Compliance is optional - some organizations prefer to start texting only after Full 10DLC Compliance.

  4. DCA Review - after Alive5 staff reviewal process, we submit your application to the DCA. After about 4 weeks or more, your Brand and Campaign is reviewed by a DCA representative. If your EIN, website, contact form, or privacy policy needs changes, application will be rejected.

    This will not affect your ability to use SMS (with Provisional Compliance restrictions noted above). Similar to step 3, after you make the changes required, you application is resubmitted to the DCA for another round of reviews which may take another 4 weeks or more.


    estimated time: 4 weeks or more

  5. Full 10DLC Compliance - Once your EIN, website, contact form, or privacy policy is fully compliant per the DCA, your 10DLC registration is complete. You won't encounter any restrictions on throughput or filtering of links. You can now start using mass texting/broadcasts as well at higher throughputs.


Glossary:

  • The Campaign Registry (TCR) - the 10DLC compliance platform which handles registrations from brands and A2P SMS use cases.

  • Direct Connect Aggregator (DCA) - the organization that reviews every 10DLC registration by hand and routes traffic between the mobile networks to our SMS provider.

  • Mobile Networks - AT&T™, T-Mobile™, Verizon™, etc. who delivers SMS traffic from the DCA to end user's cell phones.

  • SMS Provider - Alive5's upstream texting provider who works with the TCR and DCA to assist in getting your 10DLC compliance and SMS traffic delivered from the DCA to the mobile networks.



Once you've created your Alive5 account, refer to the article: The 4 Key Requirements for 10DLC Compliance.

💡 To see how Alive5 can help your organization today, book a demo with us.

By Dustin Yu 10 Nov, 2023
Subscription + Usage Fees At Alive5, our goal is to offer a best-in-class communication platform filled with features, stellar support, and great value achieved through smart and flexible pricing. Affordable subscriptions and usage-based text credits allow you to easily adjust costs to match the seasonality of your business’ demand for texting. Users A subscription plan (Alive5 SMS STARTER, PRO, PRO PLUS, PREMIUM, ENTERPRISE) includes up to a certain number of users or lines. For example, the PRO plan includes up to 3 users and 3 lines. A user consists of a unique login (email and password) in which a team member can chat with unlimited contacts (mobile cell numbers) which is limited by text credits consumed (explained below). Additionally, users are limited by concurrent logins. For example, if your plan includes 3 users (using the PRO plan example above), you can create unlimited users (email and passwords) in your account, but limited to 3 users logged in at the same time. Lines A line refers to an office phone line you can enable for SMS texting. We do not interfere with the voice functionality, only the SMS messaging portion of a phone line. So you can keep your existing voice phone service (Comcast Business, Vonage, Ring Central, etc), and use Alive5 in parallel. Alive5 does not offer voice. Think about users and lines like "musical chairs" - you have 3 chairs for users and 3 chairs for lines for your entire team to use. If you need more users and lines you can easily purchase add-ons or upgrade your plan. Text Credits For usage, your Alive5 account is equipped with text credits that are allocated every billing cycle. These credits can be used for sending and receiving SMS messages. Each plan includes a set amount of monthly text credits (150 for STARTER, 500 for PRO, 1,500 for PRO PLUS, 3,000 for PREMIUM, and 10,000 for ENTERPRISE). One text credit consists of up to 160 characters, or 70 characters if the message includes an emoji. Messages longer than 160 characters will require multiple text credits. Using Emojis 😃: Using an emoji decreases the number of characters that can fit in a credit from 160 to 70. Each emoji takes up 2 characters. Using Unicode characters á: Using a unicode character, similar to emojis, decreases the number of characters that can fit in a credit from 160 to 70. In contrast to emojis, a unicode takes up 1 character. MMS: Images 🖼 and multimedia files: When sending smaller files (less than 500KB) from Alive5 to a mobile cell phone, it costs 4 credits, while larger files (greater than 500KB) will be converted to a link and cost 1 credit. When mobile cell phone users send an inbound text with an image or video, it will cost 4 credits.
By Dustin Yu 17 Sep, 2023
Why is a compliant Privacy Policy required?
By Dustin Yu 17 Sep, 2023
By collaborating with our SMS vendors and partners, we've created these guidelines to assist you in completing the 10DLC compliance process in the most efficient way possible. To avoid delays, be prepared to take on the necessary tasks such as contacting your web developer or legal team. Related: 10DLC and What it Means for Business SMS/Texting 1. Matching EIN and Legal Business Name An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity. This allows The Campaign Registry to verify the identity of your organization (Brand), which is a requirement for any Campaign to be registered on 10DLC. It is crucial that the "EIN" matches the "Legal Business Name" (above) of the Brand you are registering for it to be correctly verified. TIP: Refer to IRS forms (W2, SS-4) for correct EIN and Legal Business Name. 2. Valid Web/Online Presence Your organization must have a valid web presence in order to use A2P SMS services. If you do not have a business website, a social media profile (Facebook Page or LinkedIn profile) may be used instead. The social media profile should indicate an operational business (active followers and engagement). Some examples of failed approvals: Website is not functional or is not secure (no HTTPS). Website contains malware. Website does not represent the registered business. Social media profile does not represent the registered business. Website Alternative: Social Media Profile If your Brand only has an established online presence, such as a Facebook, Instagram, or LinkedIn page, instead of a website, you can still get approved. Here are some tips for each Facebook and Instagram pages – these should be professional accounts (not personal) where the Brand is clearly identified. It’s best if the email address and phone number shown on the page also match what you used in the 10DLC registration details. LinkedIn page – This also needs to be a company listing, not a personal profile (that will be rejected). The email address and phone number should match the 10DLC registration details, and the ‘About’ section should have Privacy Policy and Opt-in language disclaimers. Don’t use LinkedIn for Sole Proprietors. We strongly advise you to use an established website, Facebook, or Instagram page over a LinkedIn company page. In summary (if you use social profiles for web presence): Use company listing type of profile pages, not personal. Must have Privacy Policy and Opt-In Language disclaimers. These can be in About sections or pinned posts. See example: https://www.facebook.com/wearealive5/about_privacy_and_legal_info 3. Opt In Language If you utilize a contact form where you are capturing any phone numbers, opt in language must visible to the user when completing the form. Example verbiage which may be used: "By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message from {your Business Name (DBA) here}. Message frequency may vary. Message & data rates may apply. Reply STOP to opt-out of further messaging. Reply HELP for more information. See our Privacy Policy {your Privacy Policy URL here}" Be sure to replace the contents {your Business Name (DBA) here} and {your Privacy Policy URL here} with your actual business details.
By Dustin Yu 07 Jul, 2023
Goals and Objectives Now that you have live chat configured for your Alive5 account, it's time to optimize and measure everything in efforts to create the best Visitor experience based on your current team resources. We'll cover: How to measure the performance of your live chat agents through various reports (Performance, Conversations, Agent Activity) Configure live chat settings for your organization's call center set up (Max Chat, Ring Mode, Chat Timeout). Measure performance KPIs (key performance indicators) of your team to see where you can improve. Predict future trends for staffing team members for optimum effectiveness.
By Rohit Joshi 08 Feb, 2023
This new generation of prospective scholars grew up in a very different way from how those running academic administration did. Alive5 SMS explains why SMS is a necessary component and how to keep classrooms full and campus enrollment high.
By Rohit Joshi 06 Feb, 2023
SMS is faster becoming the preferred method for businesses and customers to communicate marketing promotions, conduct sales consultations and resolve customer complaints but for newcomers, the landscape can be daunting. Here’s a list of SMS best practices to ensure your SMS strategy is as effective as possible.
By Rohit Joshi 25 Jan, 2023
SMS text messaging is quickly becoming a major player in the marketing world, with the potential to surpass email as the go-to method for driving sales and creating revenue for businesses. While email has long been a champion in the marketing field, SMS text messaging offers unique advantages that make it a strong contender for the top spot.
By Rohit Joshi 23 Jan, 2023
Conversational marketing is an emerging framework that focuses on creating personalized, one-to-one interactions with customers through mobile-first chats. This approach prioritizes the wants and needs of the consumer, meeting them where they are in a convenient and desirable way. With the rise of digital outreach strategies, conversational marketing is becoming increasingly important in creating effective customer engagement. Effective customer engagement is crucial for businesses as it drives conversions, strengthens customer relationships, enhances brand awareness, and creates a host of other benefits. Conversational marketing embraces tools and solutions that allow enterprises to prioritize one-to-one, back and forth customer conversations through brief, snappy messages on lightweight platforms like SMS and in-app chat. This approach to marketing is on the rise as it is proven to produce effective customer engagement. Customers who are fully engaged represent a 23% higher share in profitability, revenue, and relationship growth. Businesses that use conversational marketing can meet the needs of customers by connecting with them at a direct level, providing immediate responses and showing empathy and concern. Conversational marketing also unlocks advanced personalization as it requires a personalized approach to engagement where businesses develop rich customer personas and maintain a comprehensive record of all communications. By treating customers as individuals, businesses can meet their needs and expectations, leading to increased customer loyalty and satisfaction. Allow Alive5 to show you how its unparalleled mix of SMS broadcasts, one to one replies and automation can give your business a potent tool for conversational marketing strategies.
By Rohit Joshi 20 Jan, 2023
The rise of the mobile first world has fundamentally changed the way fans approach watching games, checking scores, following their favorite play and now, buying tickets to the big game.
By Dustin Yu 20 Dec, 2022
Increase Bookings with SMS An informational guide for doctors, chiropractor, dentists, med spas, and massage therapist offices.
More Posts
Share by: