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Revolutionizing Communication: How Text Messaging is Overtaking Email as the Preferred B2C Channel
SMS text messaging is quickly becoming a major player in the marketing world, with the potential to surpass email as the go-to method for driving sales and creating revenue for businesses. While email has long been a champion in the marketing field, SMS text messaging offers unique advantages that make it a strong contender for the top spot.

One of the main distinctions between email and SMS text messaging is their purpose in overall marketing and advertising strategy. Email is great for longer-form communication and visually appealing graphics, while SMS text messaging excels in short-form, personal communication.
When email first emerged, it was widely adopted by both businesses and consumers, leading to an overwhelming amount of marketing emails being sent daily. However, as consumers began to receive a large number of irrelevant emails, regulators had to crack down on email to protect privacy and email service providers implemented spam filters and junk folders. As a result, open and response rates for email have decreased year-over-year.
In contrast, SMS text messaging is currently in its early adoption phase for businesses, but with mobile devices becoming the preferred method of communication for consumers of all ages, it is poised to become the most important shift in business-to-consumer communication. As mobile usage continues to increase, businesses have the opportunity to reach their customers where they are spending the majority of their time - on their mobile phones. With SMS text messaging, businesses can guarantee reach as consumers carry their phones with them at all times and notifications for text messages are often always on.
Alive5 can provide consultation on how you can implement and ramp SMS strategies to engage new sales prospects, as well as provide more comprehensive and personalized customer service, over SMS Broadcasts.
💡 To see how Alive5 can help your organization today, book a demo with us.





