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Fan Engagement and Outreach in 2023: How SMS is the Proven Method for Selling Sports Tickets
The rise of the mobile first world has fundamentally changed the way fans approach watching games, checking scores, following their favorite play and now, buying tickets to the big game.

Sports brands and marketers should approach the new landscape of ticket sales by utilizing SMS messaging to maximize engagement with fans and increase outreach without adding cost. SMS-based sales have been a leading trend before the pandemic and have now become a staple. The power of SMS lies in its ability to create active engagement, with 98% of text messages being opened, 90% of SMS messages read within the first 3 minutes, and 75% of consumers enjoying receiving promotions and brand messages through text. Brands are increasingly using SMS to communicate with their customers, with global mobile business messaging traffic growing 10% in 2020.
To effectively sell sports tickets, sports teams and marketers should use a tool that enables 1:1 back-and-forths at scale and allows for personalized SMS marketing. Consumers expect brands to know their needs and expectations, with 73% of consumers expecting brands to already know what they want, and 64% expecting tailored engagement based on past interactions. Fans have an emotional and charged relationship to the team and brand, which is why personalization is key.
Sports teams and venues can leverage technology to engage fans in a direct, personalized fashion by using a scalable SMS and messaging solution that integrates with their CRM. This allows for the logging and syncing of fan's history and profile across the enterprise, and personalization details can be used to optimize sports ticket sales strategies. With the right tool, these insights can feed into personalization tokens that offer a 1:1 feel at scale, streamlining the right reach-outs and promotions to be deployed at the right moment.
Talk to an Alive5 specialist who can consult you on how Alive5’s 1-to-1, SMS broadcast, Automation and secure payments over SMS can supercharge your ticket sales operations.
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