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Why Universities Must Employ an SMS Strategy to Recruit Gen Z Students
This new generation of prospective scholars grew up in a very different way from how those running academic administration did. Alive5 SMS explains why SMS is a necessary component and how to keep classrooms full and campus enrollment high.

Gen Z, consisting of individuals born after 1995, recognizes the importance and benefits of being mobile-savvy in terms of communication. Nearly all members of Gen Z own a smartphone, with 25% of them starting to use it for connecting to the world by the age of 10. Although it may seem simple to reach out to a tech-savvy audience like Gen Z by simply hitting "send," the reality is that they are constantly bombarded by daily media inputs such as emails, texts, social media, app notifications, and more. As a result, educational institutions seeking to recruit students from this generation may find it challenging to engage with them effectively through outbound messaging unless they adopt communication channels such as texting to foster relationships.
With constant connectivity as a hallmark of Gen Z's daily lives, educational institutions can benefit from utilizing texting as a tool to reach students in a personalized and effective manner. This method of communication helps to overcome the overwhelming noise of other media channels and offer clear and individualized guidance during the admissions process and beyond.
Creating a genuine connection with Gen Z students is crucial for providing them with a memorable educational experience that equips them with the skills and knowledge necessary for success in their careers. The following strategies can be utilized to enhance communication with Gen Z students via texting.
Maximizing Communication with Gen Z Students through Texts: Best Practices
- By using a flexible communication tool like texting, educational institutions can empower and engage with the next generation of leaders. Gen Z is making their mark on society with their advocacy for issues such as inequality, the environment, gun violence, and racial justice. They wield social influence, purchasing power, and a powerful united voice. By offering them choices, control, and a sense of ownership in their academic journey, we can celebrate and support their next step towards making a positive impact.
- Maintaining a Consistent Message Flow. A strategic messaging schedule offers multiple opportunities to provide students with tailored admissions and university information in brief, easily digestible bursts. Here's how to develop your approach:
- Identify your target students.
- Choose the most effective communication channel (in this case, SMS)
- Determine the number of communication attempts.
- Set a time interval between each message.
- Develop your messages.
- Send, assess, and refine.
- Revise with a focus on authenticity. Emphasize quality over quantity by crafting thoughtful and purposeful text messages that address admission-related queries, provide quick answers, and serve as reminders of crucial deadlines. Stand out among the overwhelming daily messages that Gen Z faces in their highly connected world.
- Involve Parents in the Process. Including parents in the admissions process can enhance their understanding of your school and the benefits it offers their children. Students often rely on their parents and guardians for guidance during the decision-making process. While focusing on admissions steps and important deadlines for students is crucial, it's also beneficial to engage parents on other key aspects such as financial aid. Provide relevant information, establish trust, and increase your institution's credibility among families.
Enhance Student Engagement with Alive5 SMS
Maximize your student outreach efforts with Alive5 SMS's cutting-edge texting platform. Our solution is designed to help educational institutions, both private and public, stay connected with students, alumni, and new prospects, fostering engagement and driving action. Utilizing Alive5 SMS's person-to-person texting technology can lead to improved outcomes such as higher engagement and action rates, while also reducing opt-out rates, ensuring that students stay informed and involved in their academic journey.
Generations X and Z prefer efficient, direct communication over lengthy conversations. With Alive5 SMS, you can streamline your internal communication strategy and take advantage of the latest advancements in technology to reach and engage your students.
Get in touch with us today to schedule a demo or learn more about how Alive5 SMS can help your institution.
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