Looking for a ZipWhip replacement? Learn more
7 Concepts That Will Make You An Expert in Chatbot Marketing
Master these 7 concepts to become an expert in chatbot marketing
Implementing chatbots into your business has the potential to transform your customer experience. From identifying where and how to implement chatbots, to nailing the tone and images to use, follow simple steps before you develop your first chatbot.
1. Identify the context for where chatbots into your existing business environment.
To start, think through and organize the use case for each potential function of chatbots. Translate each use case into your business by mapping out a strategy.
- Lead Generation
- Appointment Setting
- Surveys
- Customer Support
2. Determine what information your customers are looking for.

Next, write down your top 5 business FAQs asked by customers and prospects. Think about each step of your sales process during this process. Begin to anticipate future questions based on relevant updates and information in your operations. Are you launching a product? Is there a big event coming up? Provide key information and details you want to share within the chatbot experience.
- Identify and document questions that qualify your prospects
- Gather customer information that is vital to your business
3. Identify the best tone of voice that resonates with your audience

The tone of your chatbots should be helpful, informative, and easy to understand. You'll want to dummy-proof the language as much as possible and be clear and direct with your language.
- Keep responses concise and minimal
4. Make it easy for customers to connect with a live person when necessary

It's important to offer your customers multiple channels of communication. Embed options to escalate chatbots to more direct modes of communication when needed, including:
- Live chat
- Texting
- Voice options
5. Use GIFs, high-quality images, and videos
Chatbots are the perfect way to make your customers say 'Wow'. Introduce engaging multimedia within your chatbots to help tell the best story about your brand, products, and services. Unique creative resonates with audiences more than text. When coupled together, customers experience the best of both worlds resulting in satisfying brand communications and experiences that leave them craving more.
6. Create sequences and funnels that route to specific departments within your organization

Consider creating unique chatbot flows for different webpages to deliver the most comprehensive self-service interface on your website. Within the chatbot itself, ask customers questions that help you connect them with the right agent or department.
7. Make ongoing improvements to your chatbots

Keep your information up to date and gather feedback to make ongoing improvements to your chatbots. Ask customers questions about the chatbot experience and learn from that feedback to make the chatbot experience even better.
Questions?
Contact our chatbot specialists for a free demo of Alive5, and learn how you can easily implement chatbots in your business today.
💡 To see how Alive5 can help your organization today, book a demo with us.






