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Customer Success Spotlight: Clemson Athletics

support • Mar 08, 2022

Our team recently interviewed Logan Welch, Manager of Sales & Service team at Clemson Athletics about the Alive5 platform. In the interview, he shares how his team leverages the chat platform for text messaging at scale, managing customer communications, and customer chat via its website.


A5: Please tell us about your organization, customers, and communications.

LW: Clemson Athletics has been using alive5 since this summer for both chat and sms features.  We typically have 80,000 people attend each football game (6-7 per year) and have thousands of attendees at our other sports.  We also have roughly 18,400 donors to our booster club, IPTAY, who donate anywhere from $60-$25,000 annually.  We have primarily used the website chat functions to help drive ticket sales via our website, clemsontigers.com


We have also built out a very robust chat bot that can handle customer service issues 24/7 and is staffed by our team during business hours. We switched to mobile ticketing this year for football so each home game week we would send a text to every account holder who had yet to download their tickets reminding them to download their tickets.

A5: How do you use texting in your organization? What problems does Alive5 help you solve?

LW: We primarily use the texting functions for outbound texts to ticket holders.  Alive5 helps by giving us the ability to remind ticket holders to download their mobile tickets before they arrive at the game which helps to reduce wait times and entry times.  We also send texts to season ticket holders to remind them of renewal deadlines using alive5 which gives us another layer of communication with our fans.

Alive5 has made us much more efficient in our communication ability with our fans and allowed us to increase our level of customer service.

A5: What are your thoughts about the application, interface, and usability of Alive5 for texting? How does it compare to products you’ve used in the past?

LW: The usability of alive5 is great.  Both the chat and texting functions were easy to train our staff on and they were able to start using it quickly.  It’s been a very intuitive platform for us and we use it every day.  Previously, we used replybuy for sms and the design and interface of Alive5 is much, much better.

A5: How does it help you serve your fans and customers better?

LW: We use the live chat and bot functions to allow us to provide 24/7 customer service to our fan base, even if we are not in the office.  This allows us to add another layer of customer service to our fans and continue to improve our fan experience.

A5: What is your experience working with our support team?

LW: We’ve only had one issue that required the support team and they were very prompt and transparent in their communications with us and resolved the issue quickly.


Special thanks to Logan Welch and the Clemson Athletics program. Alive5 serves sports teams and education clients to help manage student communications amongst teams. For more information about our platform for education, please reach out to our team or email us at contact@alive5.com.

Note: This interview was edited to fit publication.

💡 To see how Alive5 can help your organization today, book a demo with us.

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